Cookies, click IDs, call tracking, and closed-loop reporting written for the people who have to make it work on real client sites.
What Is Attribution Analysis? Attribution analysis is the process of figuring out which marketing touchpoints actually drove a conversion — a lead, a sale, a signed contract. It answers the question every marketing team gets asked: “Which channels are working?” Without it, you’re guessing. With it, you know exactly where to put the next dollar.…
Email automation guide: what automation is vs broadcast email and why repeatability makes it valuable for attribution, welcome sequences (3-5x open rates, the most-read content…
CRM integration guide: why integration exists (multiple tools with no native data sharing), the four key categories (marketing and lead source integration via first-party attribution…
Growth hacking guide: what the term actually means (systematic experimentation on growth levers, not tricks), the canonical examples (Dropbox storage referral, Hotmail signature, Airbnb Craigslist…
Product-led growth (PLG) guide: what PLG is vs a traditional sales-led motion, freemium (gate economics, conversion rate vs cost to serve free users) vs time-limited…
Customer segmentation guide: why segmentation must change actual decisions to be useful, firmographic segmentation in B2B (finding attributes that correlate with high LTV and low…
Competitive intelligence guide: why systematic vs reactive CI matters, public source intelligence (competitor websites, job postings, G2 reviews, SEO and ad tools), customer win/loss interviews…
Sales enablement guide: what it encompasses (content, training, playbooks, coaching), the content audit approach (mapping collateral to buyer journey stages and objections), onboarding vs ongoing…
Demand generation guide: why demand gen works on the 95% not yet in-market rather than the 5% actively buying, the distinction from lead generation and…
Sales qualified lead (SQL) guide: what an SQL is vs an MQL, why BANT (Budget, Authority, Need, Timeline) remains the standard qualification framework, how MEDDIC…
Marketing qualified lead (MQL) guide: why MQLs exist to solve the sales handoff problem, fit criteria (company size, industry, job title), behavioral engagement scoring (pricing…
Conversion funnel guide: the standard awareness, consideration, and conversion stages, why the funnel model persists despite non-linear journeys, top-of-funnel vs bottom-of-funnel marketing content, stage-level conversion…
Product positioning guide: why undefined positioning is costly, the five components (competitive alternatives, differentiated attributes, target customer, market category, value vs features), how to identify…
Install the plugin on one client site and watch a closed deal trace itself back to a keyword.
Start tracking to the sale