Attribution + automation for WordPress agencies

Prove marketing ROI all the way to the sale.

Without moving your clients off WordPress. Sales Provenance layers onto the sites you already manage, ties every closed deal back to the click that started it, and pushes the proof to Google and Meta.

From ~$30/mo · usage-based · no migration, ever

app.salesprovenance.com/dashboard
Drop the MAT dashboard screenshot (revenue-by-channel view)
Runs on agency-managed sites in Home services Senior living Legal Contractors Dealerships
The problem

Your reports stop at the lead. The sale is where ROI is proven.

01

Leads aren’t revenue

A form fill from a bad keyword looks identical to one that becomes a $40k job. Clients eventually notice the difference, even if the report doesn’t.

02

Phone calls vanish from attribution

In home services, legal, and senior living, the best leads call. If calls aren’t tied to the click and the close, half your ROI is invisible.

03

Ad platforms optimize on the wrong signal

Google and Meta bid toward whatever conversions you feed them. Feed them leads, they buy leads. Feed them closed deals, they buy customers.

Closed-loop attribution

Follow the money from first click to closed deal, then close the loop.

Click
GCLID captured on a Google or Meta ad
Lead
Form fill on the WordPress site, touch history attached
Phone call
Tracked number ties the call to the same visitor
Closed deal
Revenue recorded and matched to its lead
Loop closed
Offline conversion pushed back to Google & Meta

The ad platforms start bidding toward buyers, not form-fillers.

The platform

Built for the stack you already run.

WordPress-native. Layers on, nothing moves.

A plugin and a tag, that’s the install. No site rebuild, no CMS migration, no “move your funnel into our builder.” Your clients’ sites stay exactly where they are.

Attribution to the sale, not the lead.

Every touch, click ID, form fill, and phone call tied to the deal that closed. Offline conversions upload to Google and Meta automatically, so bidding learns from revenue.

Agent-native. An AI runs the setup.

The agent installs tracking, wires call numbers, maps conversions, and flags gaps, the work that usually eats a technician’s week. You review; it maintains.

SEO + attribution in one view.

Rankings and revenue in the same report. See which keywords produce closed deals, not just traffic, and defend the SEO retainer with numbers a CFO accepts.

One lead, every touch multi-touch attribution timeline
Drop the attribution timeline screenshot (one lead → sale)
Compare

The tools you’re comparing make you choose. This one doesn’t.

GoHighLevel wants your stack. HubSpot wants your budget. WhatConverts stops at the lead. Sales Provenance layers onto WordPress and follows the money to the close.

Sales Provenance GoHighLevel WhatConverts HubSpot
Works on your existing WordPress site (no migration) Yes No , replaces your stack Yes No , its own CMS/CRM
Lead-to-sale attribution (revenue, not leads) Yes Partial Lead value only Higher tiers
Phone call tracking + attribution Yes Yes Yes Add-on
Offline conversion upload to Google & Meta Automatic Manual/limited Partial Partial
SEO + attribution in one view Yes No No No
AI agent runs setup & upkeep Yes No No No
White-label for agencies Yes Yes Yes Limited
Entry price ~$30/mo $97/mo $30/mo $800+/mo

Draft comparison, verify claims before publishing.

For agencies

Built by an agency owner who needed it for his own clients.

One rollout, every client

Standardize attribution across your whole book of business. The same plugin, tag, and playbook on every WordPress site you manage.

White-label everything

Dashboards and reports carry your brand, not ours. Your clients see your agency proving ROI, as it should be.

Report revenue, not leads

“We generated 214 leads” gets you audited. “We generated $380k in closed revenue” gets you renewed. Change the conversation.

“We finally showed a client which campaigns produced move-ins, not inquiries. The retainer conversation changed overnight.”
Placeholder attribution, Agency owner, senior living vertical (replace with a real quote)

Your next client report could end at the sale.

Install the plugin, add the tag, and let the agent wire the rest. Usage-based pricing from ~$30/mo.