Cookies, click IDs, call tracking, and closed-loop reporting written for the people who have to make it work on real client sites.
Customer health score is a composite metric that predicts renewal, expansion, or churn. Learn how to build a model, choose signals, weight them correctly, and operationalize it for your CS team.
CRM integration guide: why integration exists (multiple tools with no native data sharing), the four key categories (marketing and lead source integration via first-party attribution…
Growth hacking guide: what the term actually means (systematic experimentation on growth levers, not tricks), the canonical examples (Dropbox storage referral, Hotmail signature, Airbnb Craigslist…
Product-led growth (PLG) guide: what PLG is vs a traditional sales-led motion, freemium (gate economics, conversion rate vs cost to serve free users) vs time-limited…
Customer segmentation guide: why segmentation must change actual decisions to be useful, firmographic segmentation in B2B (finding attributes that correlate with high LTV and low…
Competitive intelligence guide: why systematic vs reactive CI matters, public source intelligence (competitor websites, job postings, G2 reviews, SEO and ad tools), customer win/loss interviews…
Sales enablement guide: what it encompasses (content, training, playbooks, coaching), the content audit approach (mapping collateral to buyer journey stages and objections), onboarding vs ongoing…
Demand generation guide: why demand gen works on the 95% not yet in-market rather than the 5% actively buying, the distinction from lead generation and…
Sales qualified lead (SQL) guide: what an SQL is vs an MQL, why BANT (Budget, Authority, Need, Timeline) remains the standard qualification framework, how MEDDIC…
Marketing qualified lead (MQL) guide: why MQLs exist to solve the sales handoff problem, fit criteria (company size, industry, job title), behavioral engagement scoring (pricing…
Conversion funnel guide: the standard awareness, consideration, and conversion stages, why the funnel model persists despite non-linear journeys, top-of-funnel vs bottom-of-funnel marketing content, stage-level conversion…
Product positioning guide: why undefined positioning is costly, the five components (competitive alternatives, differentiated attributes, target customer, market category, value vs features), how to identify…
Inbound sales guide: how it differs from outbound, the four-stage framework (identify leads by intent signals, connect with context and speed, explore with diagnostic questions,…
Install the plugin on one client site and watch a closed deal trace itself back to a keyword.
Start tracking to the sale