WhatConverts is a solid tool. If you are tracking inbound calls and forms and want a clean dashboard with solid call recording and lead review features, it does that well. But a few things about the WhatConverts model do not fit every agency or service business — particularly around pricing, how it handles WordPress, and whether it closes the loop to actual revenue instead of leads.
This is a fair comparison. We built Sales Provenance because we had the same frustrations running a marketing agency on WordPress. Here is where the products differ.
How WhatConverts Charges
WhatConverts uses per-lead pricing on its higher tiers. You pay for each lead that flows through the platform. That model makes sense if you have a small, predictable lead volume — but service businesses that run Google Ads aggressively can accumulate hundreds or thousands of leads per month across a client portfolio. At per-lead rates, the platform cost scales with your success.
Sales Provenance charges a flat monthly rate per WordPress site. One price. No per-lead fees. If a campaign generates 50 leads or 500, the platform cost stays the same.
For agencies managing multiple client accounts, or service businesses with high call volume in peak seasons, the flat model is significantly more predictable.
The WordPress Integration Difference
WhatConverts works as an external platform — you install a JavaScript snippet, leads flow into WhatConverts, and you review them in the WhatConverts dashboard. Your WordPress site and WhatConverts operate as separate systems.
Sales Provenance installs as a WordPress plugin. The attribution data lives in your WordPress database. Lead history, source data, and conversion records are part of your site — not siloed in a third-party platform you would lose access to if you stopped paying. This matters for agencies who want to give clients direct access to their own data, and for businesses that have invested in WordPress as their operating platform.
Closing the Loop to Revenue
WhatConverts tracks leads — calls, forms, chat conversations. It captures the source of each lead, records calls, and lets you mark leads as qualified or unqualified. That is genuinely useful.
Where it stops: WhatConverts does not connect leads to closed revenue. You know you received 40 calls from Google Ads in October. You do not know which of those calls became a customer, what they paid, or which campaign generated the most actual revenue — not just the most leads.
Sales Provenance is built around that gap. When a lead closes — a move-in, a signed contract, a paid invoice — you record the outcome in WordPress. That outcome pushes back to Google Ads and Meta as an offline conversion event, so your campaigns optimize for actual revenue, not calls and form fills. Your attribution report shows revenue by channel, not lead count.
For service businesses where the ratio of leads to closed customers is not one-to-one (it never is), optimizing for leads produces a different result than optimizing for revenue. Sales Provenance is built for the latter.
Call Tracking: Where WhatConverts Wins
To be direct: WhatConverts has stronger call recording and call review features than Sales Provenance does today. If call recording, call transcription, and call review workflows are your primary need, WhatConverts is likely the better fit.
Sales Provenance tracks call sources (which ad, campaign, and keyword generated each call) and connects calls to outcomes. It does not currently offer call recording or transcription within the platform. If your workflow depends on reviewing call recordings to score lead quality, that is a real difference.
What WhatConverts Does Not Do for WordPress SEO
WhatConverts is agnostic to your WordPress content — it tracks what happens at the lead stage, not how visitors from different content pages convert over time. Sales Provenance tracks attribution all the way back to the first touch, including organic search pages, so you can see which blog posts and service pages generate leads that actually close — not just which ones generate traffic. That matters for SEO investment decisions.
Who Each Tool Fits
WhatConverts fits well when you:
- Need call recording and call review as a core workflow
- Are tracking leads across multiple platforms (not exclusively WordPress)
- Have a predictable, manageable lead volume where per-lead pricing makes sense
- Want a standalone external dashboard separate from your CMS
Sales Provenance fits better when you:
- Run a WordPress site and want attribution data in your own database
- Need to close the loop from lead source all the way to closed revenue
- Manage Google Ads or Meta campaigns and want them optimizing for actual outcomes
- Want flat-rate pricing that scales with site count, not lead volume
- Work with clients who care about revenue-per-channel reporting, not just lead counts
A Note on Switching Costs
WhatConverts accounts accumulate lead history that does not export cleanly. If you have been on WhatConverts for a year, that lead history stays in WhatConverts when you switch. Sales Provenance starts building attribution history from the moment you install the plugin. Plan for a transition period where you run both in parallel if historical lead data matters for your reporting.
If you are evaluating WhatConverts alternatives and your primary goal is closing the attribution loop from ad click to closed revenue — on WordPress — Sales Provenance was built specifically for that. You can learn more about how it works at salesprovenance.com, or read about how we approach revenue attribution if you want more context before evaluating.