Cookies, click IDs, call tracking, and closed-loop reporting written for the people who have to make it work on real client sites.
Most HVAC companies investing in SEO face the same problem: they know they’re ranking, but they have no idea which keywords actually send them calls. Rankings go up. Traffic ticks higher. But when the owner asks “is SEO worth the $2,000 a month?”, no one has a clear answer. That’s a tracking problem, not an…
Time to value (TTV) is how long it takes a new customer to experience their first meaningful outcome from your product. Customers who activate faster…
Gross revenue retention (GRR) measures how much existing subscription revenue a business retains, counting only churn and contraction losses. It is the defensive metric that…
Net dollar retention (NDR) measures how much revenue a cohort of existing customers generates over time, accounting for expansions, contractions, and churn. Above 100% means…
Churn prediction uses behavioral signals — usage decline, feature abandonment, support patterns — to identify customers likely to cancel before they decide to. Learn the…
MRR growth is the primary performance metric for subscription businesses. Learn how to measure it through decomposition, benchmark it by stage, understand the four drivers…
First-touch attribution assigns all conversion credit to the first marketing interaction. It is simple to implement and genuinely useful for measuring demand creation — but…
Paid media analytics measures whether paid advertising is generating revenue at acceptable cost and how to improve efficiency. Learn the core metrics, the attribution problem,…
Subscription analytics measures the health of recurring-revenue businesses through MRR, churn, NRR, LTV, and CAC. Learn how the metrics relate, what the numbers actually mean,…
Marketing spend optimization is about getting more revenue per dollar invested, not just spending less. Learn the core loop, channel-level levers, and budget reallocation decisions…
Channel attribution assigns credit to marketing channels for conversions — but multi-touch journeys, cookie limitations, and unmeasurable channels make it genuinely hard. Learn the models,…
ABM metrics measure account coverage, engagement, pipeline influence, and win rates — not individual lead volume. Learn the account-level metrics that tell you whether your…
Last-touch attribution gives all conversion credit to the final marketing touchpoint, which overvalues bottom-funnel channels and misses everything that created the demand. Learn where it…
Install the plugin on one client site and watch a closed deal trace itself back to a keyword.
Start tracking to the sale