Cookies, click IDs, call tracking, and closed-loop reporting written for the people who have to make it work on real client sites.
Most businesses start with first-touch or last-touch attribution. Pick one, call it done, move on. And for a while, that works fine. But as your buyer journey gets longer and your marketing mix gets broader, single-touch models start lying to you. First-touch credit goes entirely to the channel that started the conversation — even if…
First-touch, last-touch, multi-touch: none of them work if WordPress never recorded the journey. Here is attribution that survives phone calls and the closed sale.
How to set up complete lead source tracking on WordPress — from UTM parameters to hidden form fields, phone call attribution, and closed-deal revenue reporting.
Leads are not customers. Offline conversion tracking closes the loop between an ad click and a closed sale, so your campaigns optimize for revenue, not…
Third-party cookies are being switched off across browsers, quietly breaking your attribution. Here is the first-party fix on WordPress.
Install the plugin on one client site and watch a closed deal trace itself back to a keyword.
Start tracking to the sale